Specifically in Miami, in July the company will open a new store in Lincoln Road, located in the South Beach neighborhood of the city. Mango said it will focus on the state of Florida, where it plans to open between four and five stores in 20 in cities such as Miami, Boca Raton, Orlando, and Tampa. In 2021, Mango opened four new stores in the country, specifically in the Menlo Park and American Dream shopping centers, both in New Jersey, the Roosevelt Field shopping center in New York, and the Dadeland shopping center in Miami.Īs for what’s next, the company plans to open approximately thirty new stores in the next three years, especially in the southern portion of the country, to bring the total to approximately 40 stores by 2024, combining its physical presence in shopping centers with standalone stores. The company first strengthened its commitment to the North American market in late 2017 with the refurbishment of its SoHo store. “And this has been the foundation of our strategy in terms of expanding the network of Mango stores in America.”
“These partnerships have given us a huge amount of data on where our customer base is mostly located in America,” Vicente said. Mango’s global retail director César de Vicente admitted at the press conference that the company’s deal with Macy’s, and its more recent agreements to sell on and, has allowed the company to acquire a large amount of consumer data.
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